Lead Router: after the form
A portfolio system example for enquiry routing. It is not a claim of achieved lead volume or a sales conversion rate.
Lead generation with a traceable follow-up process
Overview
From campaign and landing page to delivery, qualification and follow-up. A lead is an opportunity for a conversation, not a guaranteed sale.
Who it is for
For businesses with a clear offer, a defined target customer and a team able to respond to and track incoming interest.
The problem it solves
Form volume alone does not reveal whether people are a good fit. Quality criteria and feedback between advertising and sales are essential.
What is included
- Definition of the audience, offer and suitable-enquiry criteria.
- Planning the advertising channel, form and landing page.
- Agreed delivery to your team or CRM, with record checks.
- Quality review and recommendations for qualification and follow-up.
What we need from you
- An ideal-customer description and the real limits of the offer.
- Budget, target markets and capacity to handle interest.
- A contact owner and feedback on lead quality and status.
Process
How we work
- Define what makes an enquiry useful and how it will be measured.
- Connect advertising, the form and receipt of the information.
- Review quality and follow-up activity to improve the workflow.
How we measure results
Distinguish an enquiry received, a successful contact, a qualified opportunity and a sale. Meaningful measurement needs real statuses, not only an advertising dashboard.
Scope
Market, service, channels, landing pages and integrations determine the work. Media spend, production and sales support are agreed separately.
After you enquire
We discuss whom you want to reach and how you sell. We establish whether the issue is attracting interest, handling it or both before recommending a campaign.
Questions
Frequently asked questions
How is a lead different from a sale?
A lead indicates interest. A sale requires an appropriate offer, qualification, contact and a customer decision.
Who contacts the leads?
Responsibilities are agreed beforehand. Sales support or an outsourced team is not automatically included in an advertising service.
Can we use our existing CRM?
We assess available interfaces and the workflow, then define suitable connections in the project scope.
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