Google Ads management built around customer intent
Overview
Connect the search, advertising message and landing page. Focus on useful business actions rather than clicks in isolation.
Who it is for
For businesses with a defined service or product, a functioning website and a willingness to measure the quality of enquiries or purchases.
The problem it solves
Irrelevant queries, broad messaging and mismatched landing pages can consume spend without creating useful opportunities. We consider the campaign and website together.
What is included
- Search campaign planning around intent and target markets.
- Keyword grouping, advertising messages and negative-query management.
- Review of landing-page relevance and conversion paths.
- Setup or review of agreed conversion tracking and ongoing optimization.
What we need from you
- Access to Google Ads and the relevant measurement tools.
- Service information, target locations, budget and business priorities.
- Access for agreed website changes and feedback on enquiry quality.
Paid advertising and organic search
Google Ads uses a separate media budget for advertising exposure. SEO addresses organic discovery rather than buying positions. Goals, timing and website readiness influence the appropriate allocation.
Process
How we work
- Review demand, the offer and existing measurement.
- Prepare the campaign structure, advertisements and landing-page recommendations for approval.
- Review queries, spend and conversions, adjusting the approach as sufficient evidence becomes available.
How we measure results
Assess relevant conversions, cost and quality. Where sales happen offline, meaningful reporting needs feedback from your team and suitable tracking.
Scope
Markets, account complexity and website changes influence the work. Additional campaign types are considered only after confirming suitability and the agreed scope.
After you enquire
We discuss what you advertise and how success is measured, then agree the information, access and proposal needed to move forward.
Questions
Frequently asked questions
Do you manage every Google campaign type?
This page describes Search campaign work. Additional formats and channels are confirmed for each project rather than assumed.
Is advertising spend included in the management fee?
Platform spend and management services are distinguished in the proposal.
Will we need a separate landing page?
Not always. We assess whether the existing page answers the query and makes the next action clear.
Start a conversation