Facebook and Instagram advertising for your business

Connect the creative, audience and enquiry journey. Paid Meta campaign management is a separate service from day-to-day management of your social accounts.

Who it is for

For businesses reaching customers across markets that have a clear offer and a team ready to handle enquiries or orders.

The problem it solves

A strong visual cannot compensate for a weak offer or a broken follow-up process. We start with the business objective and what should happen after someone clicks.

What is included

  • Campaign planning around the offer, audience and agreed objective.
  • Advertising messages and creative variants for agreed formats.
  • Campaign and audience setup connected to a form or landing page.
  • Tracking agreed actions and optimizing using available evidence.

What we need from you

  • Appropriate access to your advertising account and business pages.
  • An approved offer, brand guidelines and available visual assets.
  • A media budget, target markets and a named enquiry-handling contact.

How we work

  1. Review objectives, existing campaigns and the sales journey.
  2. Prepare messaging, measurement and assets for approval.
  3. Launch the agreed campaigns, review lead quality and adjust the approach.

How we measure results

Review spend, agreed conversions and cost per enquiry or purchase. Assess lead quality with sales feedback, rather than treating every submitted form as a successful sale.

Scope

Markets, products, creative formats and production needs affect the scope. Management fees, production and paid media spend are agreed separately; there is no guaranteed sales volume.

After you enquire

We discuss your objectives, resources and budget, then propose an appropriate scope and next steps before work begins.

Examples of our work

ERA advertising creative for a new home in Kardzhali.

ERA property advertising creative

An advertising creative with a message for people looking for a new home in Kardzhali.

Portfolio

Frequently asked questions

Does this include organic social media management?

Not automatically. Paid campaigns and organic publishing are separate services with separately agreed scopes.

Can enquiries connect to our CRM?

We discuss form and CRM connections based on your systems, available access and data-protection requirements.

Are sales guaranteed?

No. Sales also depend on the offer, market, availability and how your team handles the opportunity.

Talk to us about your project