HomeLight advertising creative
A property-offer creative combining photography, a short message and a call to enquire about homes in Sofia.
Social media management
A clear content plan, a consistent visual identity and regular publishing.
Overview
Planning, writing, design and publishing that present your business consistently. Organic presence and paid advertising serve different purposes.
Who it is for
For businesses with useful products, people or expertise to show, but needing an organized content and approval process.
The problem it solves
Inconsistent publishing and disconnected messages make a brand harder to recognize. We organize topics around your audience, offer and available resources.
What is included
- Content themes and a calendar for the agreed channels.
- Copy and visual assets aligned with the brand and purpose of each post.
- An approval and publishing process for agreed content.
- Reporting on available indicators and recommendations for the next period.
What we need from you
- Account access and guidance on your brand voice.
- Current images, product information, offers and supportable claims.
- A named person to review and approve content.
Process
How we work
- Agree the audience, channels and topics your business can support with real information.
- Prepare the calendar and materials for review.
- Publish approved content and use observations to inform the next plan.
How we measure results
Review available reach, engagement and website actions. Likes are not presented as verified sales.
Scope
Channels, frequency, formats and production requirements determine the scope. Content management, production and advertising budgets are agreed separately.
After you enquire
We discuss your communication goals and existing assets, then prepare a proposal around your channels, formats and publishing frequency.
Questions
Frequently asked questions
Does management include replying to messages and comments?
Not by default. Enquiry handling and moderation require separately agreed processes, access and responsibilities.
How many posts are included?
Volume and formats depend on objectives and resources rather than a universal package.
Does this replace paid advertising?
No. Paid campaigns have separate budgets, targeting and measurement.
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