Selply: connecting a website to a CRM
Consult Me How’s forms use a server-side connection to deliver enquiries to Selply: a concrete example of a web-form-to-CRM integration.
Custom web application development
Overview
When a website needs to manage work rather than only present a business, we plan a web application around the actual process. International teams may need a client portal, an internal tool or a structured enquiry workflow.
Who it is for
For businesses managing tasks and data across disconnected spreadsheets, emails and tools, or needing controlled access for customers and staff.
The problem it solves
Manual information transfers create gaps and unclear ownership. An application should connect specific actions, data and responsibilities rather than simply introduce another screen.
What is included
- Definition of users, key tasks and workflow rules.
- Data structure, user roles and access permissions.
- A prototype of priority screens and journeys.
- Development of agreed forms, workflows and integrations.
- Test scenarios, deployment preparation and agreed handover materials.
What we need from you
- Examples of real tasks, current tools and operational problems.
- Who can view, create, change and approve information.
- External systems, available APIs and data-handling constraints.
- Priorities, acceptance criteria and an owner for decisions.
When an application makes more sense than a website
A business website explains an offer and helps visitors get in touch. A web application is appropriate when people sign in, work with their own records, track requests or complete steps with different permissions. Configuring an existing product can sometimes be more sensible than custom development.
Client portals, internal tools, CRM and approval systems are assessed against the actual workflow. A web application can work well in a mobile browser; that does not automatically make it a native iOS or Android application.
Permissions, forms and integrations
We define access to records and actions, checking permissions on the server rather than relying on hidden buttons. For forms and lead routing, we specify required data, ownership and what should happen when delivery fails.
Integration work depends on available interfaces, permissions, limits and supplier terms. Error handling and outcome verification are planned without assuming that every external product supports every operation.
Ownership, hosting and ongoing responsibilities
Before deployment, we agree code and documentation access, ownership arrangements and third-party licence restrictions. Business-data ownership and export options also need to be explicit.
Hosting, backups, monitoring, ongoing changes and support have separate responsibilities. We verify the intended environment and deployment process before transferring operational work.
Process
How we work
- Clarify requirements and define the essential first version.
- Review the prototype and walk through key scenarios together.
- Develop and test features, including permissions and error cases.
- Plan deployment, acceptance checks and the agreed handover.
How we measure results
Acceptance checks cover different user roles, validation, data storage and delivery, error handling and mobile-browser use. Business impact is evaluated through the real workflow, not unverified claims about time saved.
Scope
Roles, workflows, data complexity, integrations, migration and environment requirements affect scope and cost. The prototype and acceptance criteria distinguish the first release from later extensions.
After you enquire
Describe the task, who performs it and where the difficulties occur. We will establish whether the next step is development, integration or a change to an existing tool.
Questions
Frequently asked questions
Can the application be used on a phone?
A mobile-friendly web interface can be planned and tested in the browser. Native applications and app-store distribution are separate discussions, not automatically included in this service.
Does every feature have to launch together?
No. An initial release can solve the core task, with extensions planned after real use.
What happens after handover?
Hosting, access, documentation, maintenance and changes are agreed explicitly for the particular project.
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